Adelaide Website Content Writer
The content of your website fulfils a range of functions above and beyond providing information about your services, people, or how to get in touch. The tone and style of the writing also reflects you, your brand and your values.
That’s why website content needs to be carefully created and constructed so that it’s right for your business, your organisation, or the sector you operate in. The content of a website that promotes a tourist attraction will be very different to that of a manufacturer; an online shop requires a different style of content writing to that of a sporting club.
This means that both your website says, and how it says it, are equally important.
Writing effective website content requires a combination of skills. A good online writer understands and can convey the essentials of who you are and what you do, and showcases you in the right way for the audience or client base you’re connecting with.
I have written the website content for many Adelaide businesses, all of whom operate in very different industries and sectors. From healthcare professionals, to financial advisers, to builders, to heavy industry, to service providers — my experience in writing for websites is as wide-ranging and varied as those businesses themselves.
The content that I create for Adelaide websites includes:
- About Us pages
- Staff and company profiles
- FAQ pages
- Services descriptions
- Product descriptions
- Case studies
- Industry-specific resources and information
The website content creation services that I offer go beyond simply providing the words:
SEO (search engine optimisation) is the process by which you increase your website’s visibility in searches, growing your audience and brand awareness. Website content needs to created so that it includes (amongst other things) keywords, industry-specific terms and locations, along with meta titles and meta descriptions, crucial elements of effective SEO. As part of the service I provide, I will ensure that your online content is optimised so that search engines can find it — meaning more searchers will too.
Website planning and layout
A successful website not only needs to attract visitors; it needs to engage and retain them as well. I work in conjunction with you and your website developer to create a structure for your content that encourages viewers to delve deeper, to explore other content, and to stay on your site longer. I can also suggest features that you might be helpful to incorporate into your website build.
Whether or not a website is visually engaging can be make or break, and so the sourcing and selection of images play a crucial role in supporting and enhancing your written content. My experience in both creating website content and editorial design means that I can always find the right pictures to go with my words.